Description
DIGITAL MARKETING Training IN Vizag
JNNC Technologies
A short term 2 months of intense program with more than 120 hours of training on weekends and weekdays with flexible timings designed for intermediate level students
The course covers different types of SEO, web development, domain & extension, search console, landing page builder, advanced re-marketing, quora marketing, and more.
In order to be highly flexible for students, we have modified our Training Curriculum to be suitable for weekenders as well as weekday students. Although we are 5 years in the Digital Marketing Training and Consulting, we have already garnered immense appreciation both from aspirants as well as Industry Leaders.
DIGITAL MARKETING Training IN Vizag
ADVANCED DIGITAL MARKETING Training in Vizag – GET FREE TOOLS & SOFTWARES
Google Business Introduction to Digital Marketing Social Media Optimization
Content Writing Mobile Marketing Content Marketing & Blogging
Website Audit Keywords Research Digital Banner Design
Blogging Website Off Page SEO Local SEO
Lead Generation Digital Marketing Strategy
Introduction to digital marketing: Digital marketing is a process of using online metrics & tools provided by Google and other platforms to reach potential customers and generate leads on the internet. It is simply marketing on online platforms. It covers a wide range of concepts like SEO, content writing, social media marketing, Google ads or online ads, website audit, etc. Here you will learn the basics of digital marketing.
Keyword research: They are specific words that people enter on search engines to find something. When adding keywords in content, it has to be relevant to the information. However, it is not as simple as finding keywords on tools and then embedding them in the content. It depends on ranking, search volume, clicks, and difficulty. So you will learn where to find the keywords and how to choose the right ones.
Content writing & marketing: Content is king! It can be in any form such as blogs, long-form writings, white papers, social media posts, podcasts, videos, infographics, etc. So content is anything that provides information relevant to what people are looking for. It can be entertaining as well. The most important element in content is value. You will learn how to add value, where to find content ideas and market it.
DIGITAL MARKETING Training IN Vizag
Blogging: Blogs are written types of content that can be entertaining, informational or about businesses. It can be personal as well and the traffic you get can be monetised in the long-run. That is why many people take up blogging as a source of passive income or side-money. You will learn how to write blogs for various reasons.
Mobile marketing: Every online content, websites, e-commerce needs to be optimised for mobile use. If not, the user won’t click on it and exit the page. Since smartphones are used everywhere by most people, it is important for a business to have a mobile marketing strategy as a part of digital marketing. So you will learn how to optimise the content or web pages for mobile use.
Website audit: Auditing a website means analysing a web page to check its performance. Doing this can help you find and fix problems like slow loading, broken links, etc. A website audit is done for marketing and SEO reasons, and it is done regularly to maintain the ranking of a web page or website. You will learn how to perform a website audit and fix the problems it points out.
Social media optimization: Social media marketing is an integral part of most businesses ’ marketing strategy because social media is the best platform to reach customers and increase brand awareness directly. Social media is used by most people, so it makes marketing and advertising to them successful. You will learn how to optimise social media for best results.
Google Ads/PPC: Unlike earning organic traffic to your website, you can create paid ad campaigns with Google Ads and other tools to get more traffic faster. An advertiser pays some amount of money every time their ad is clicked, which is called Pay Per Click. It can appear on Google, websites, social media apps, and more. You will learn how to use Google Ads and PPC to promote a brand or its products.
Google Business: Google My Business is a popular tool that helps people find your business and helps you find out how people will see your business. You can manage all the information related to your business. You can also receive feedback on this platform which may improve your online reputation, or make it worse. You will learn how to set up and use Google Business in this course.
Digital banner design: Sometimes, an ad that is long and rectangular (may come in other shapes) will appear on a web page or in front of it. They are called banner ads, which have images or text with a call to action button. It is mostly for advertising purposes. It is created to get the attention of the user and make them take an action like registration, signing-up or a purchase. You will learn how to create designs for these banner ads here.
Email marketing: One of the fail-proof methods to get the most of customer interaction is email marketing. An email from a business can be transactional, promotional, in the form of newsletters, and/or updates. Tailoring the right content for email can make your customer engage with your brand. Here you will learn how to write effective emails that get engagement and use email marketing strategy for various purposes.
Blogging website: Some websites allow you to upload blogs for free but they come with guidelines that must be followed. Not following the guidelines can get you banned. The blogs can be either informational or promotional, depending on the site where it will be posted on. You will learn here where to find suitable websites to upload a blog or content that is created within the guidelines.
Google tag manager: Google Tag Manager is a tool that is used to add, edit and disable third-party tags like Twitter, Bing Ads, Crazy Egg, and others without having to depend on web developers to do it for you. Through Google Tag Manager, one can make changes to the tags without touching the source code, and that way it helps in reducing your dependency on web developers.
Google Analytics: It is a platform used to analyze and manage the data about a web page, social media accounts, e-commerce sites, etc. The data tells you how many people are visiting your site, how many are clicking on the links, how many made a purchase online, and other related statistics. Using Google Analytics can help you know what is working and not working for your marketing and advertising campaigns. You will learn how to use the tool and understand the data it provides.
Facebook Marketing: A large part of social media users worldwide are on Facebook, making it the most popular choice in social media marketing. A wide variety of content can be marketed on Facebook. It is ideal for customer reach and getting shares. You will learn how to use Facebook to promote a business, promote their ads, how to create Facebook posts and analyse the data to improve the marketing strategy.
Instagram marketing: A large population of Instagram is young. So it is ideal for brands to use Instagram for marketing to Gen-Z. Businesses that flourish on this platform are beauty, cosmetics, clothing & accessories, health & lifestyles, and food. Instagram is the best social media network for reaching thousands of customers. You will learn here how to market on Instagram, which audience to target and how to use the insights to improve your marketing strategy.
Twitter marketing: This platform is used to stay updated with the latest trends and news. Twitter can help make your content go viral. Brands use Twitter for marketing with an objective of maximum brand awareness. Like Facebook and Instagram, Twitter also comes with metrics and insights that lets you target the audience according to your preferences. You will learn how to use them to market on the platform effectively.
LinkedIn marketing: The best platform for B2B marketing is LinkedIn. You can find similar businesses and potential customers easily on the platform and market to them directly. You can also find employees and recruit them to your organisations. Here, you will learn how to use LinkedIn to promote your brand or business, run ad campaigns successfully, and create content to market on LinkedIn.
Pinterest for business: A platform that is used to find ideas can also be used to market products that match the user’s interest, like accessories, home decor, and food recipes. Even cosmetics can be marketed well on this platform. You will learn in this course how to set up a business account on Pinterest, how to promote your brand and generate leads.
Bing ads: It is a platform provided by Microsoft to run and promote ads, similar to AdWords. Bing Ads are a paid method of advertising that can target a specific niche or audience. It is quite cost-efficient and lets you target a wider audience than AdWords. Here too, keyword research is important. You will learn how to create and run ads on Bing in this course.
On-page SEO: On-page SEO (on-site) is the act of optimizing different parts of your website that affect your search engine rankings in Google. It is the elements that happen on your websites which can change. Before you attempt website optimization, prepare some onsite SEO checklists
Title Tags: Content can be optimized for SEO by placing keywords in the title tags, which are the largest text on your page.
Headings (H1, H2, and H3): another way to optimize for SEO is by placing the keywords in headings. This is essential.
URL structure: Google ranks your website or page if the keyword is placed in the URL.
Alt text for images: Since Google can not read images, adding alt text to it with keywords relevant to the content written makes it relate to the content and also help blind internet users understand it.
Page load speed: Users want to find information they are looking for as quickly as possible. So, decreasing the loading speed of your page can satisfy them. Using a tool called PageSpeed Insights will analyze your site on both mobile and desktop. It also suggests tips to optimize page speed
Page content: The content on your pages needs to be relevant to what people search. It is critical to add value to the content.
Internal Linking: Linking internally to other pages on your website is useful to visitors and search engines.
Social Tags: Having your content shared on social media tells Google that people find your content relevant, helpful and reputable. Not every page on your site is share-worthy, but you can optimize the pages that are with these tips.
We offer the best SEO Training in Bangalore. You will learn here how to perform and optimize on-page SEO for all the above mentioned checklists.
Off-Page SEO: They are elements that happen off your websites. It is not related to optimizing the content as in On-page SEO and focuses on increasing the authority of your domain through the act of getting links from other websites and goes beyond that as well. It proves to crawlers that your website is important and has value
Why is local SEO important?
- 95 percent of mobile users perform local searches
- 60 percent of consumers who perform location-based searches visit the store right away
- 60 percent of local searches lead to phone inquiries
- 2 percent of consumers who perform a local search go to the store within miles of their current location
- Nearly 80 percent of local mobile searches lead to an in-store purchase
- More than 60 percent of mobile searches look for the store’s location
- 90 percent of consumers check online reviews before visiting the physical store
- More than 86 percent of consumers refer to Google Maps
- 18 percent of local mobile searches lead to sales within 24 hours.
What does the search console do?
- It helps fix problems in indexing
- Shows your data on traffic to your site: how many times you appear on Google search
- Shows you which sites link to your sites
- Troubleshooters to fix issues related to AMP, indexing spam, mobile-usability, etc.
YOU WILL LEARN HERE
- How to use Google Webmaster Tools: Search Console provides some powerful tools that can help diagnose errors and improve both technical and on-page SEO
- Submit an XML Sitemap
- Create and test robots.txt files
- Temporarily hide URLs from search
- Find and fix crawl errors
- Find and fix errors in the schema markup
- How to link the Search Console to Analytics or Google Ads.
Web hosting with SSL:
SSL stands for Secure Socket Layer, a protocol developed to protect sensitive information safe from hackers and other threats. It applies to those who want to expand their business website internationally. In simple terms, it is a certificate used for hosted websites related to goods and services, to keep information encrypted, so only intended users can decode and understand it.You have observed that when you open certain websites, it shows a blank page with a warning saying the page is not secure. These kinds of websites do not have an SSL certificate and can be hacked. All the sensitive information provided by the visitors can be leaked and stolen. Adding an SSL certificate can prevent this unfortunate thing from happening. Web hosting is a service that allows people to create a website on the internet with online tools for their websites to be viewed. Some companies that host web require you to have a domain, if not, you can purchase one from them. There are multiple types of web hosting.
YOU WILL LEARN HERE
- All about web hosting – types of web hosts
- How to choose the best hosts
- What is SSL and why is it important
- How to buy and add SSL.
Website design and development:
A website is an online platform dedicated to a particular topic or purpose, ranging from entertainment, product, services, and networking. It represents a centrally managed group of web pages, containing text, images and all types of multimedia files. Its main purpose is to display content/offerings for its visitors. Websites can have many functions and can be used as personal, corporate, organizational, a government website, eCommerce website, etc. If a business lacks a website and only has brochures, visiting cards or a vague entry in an online directory, potential customers will not visit them and look for one that can provide the information they need right away from the comfort home.
Benefits of Website Development:
- It helps in promoting/advertising your business cost-efficiently
- It is accessible 24/7 and is available to the widest possible audience..
- Easy to update on a timely basis.
- It helps in creating site visit records and communicating with the customers online through emails or sms.
- Having a website will be more convenient for your customers and leads, making purchasing from you easy. You can access the progress of your website and view all its pages to make it more effective.
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