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Microsoft Advertising | Search Engine Marketing (SEM) & more
Microsoft Advertising.
Great relationships start here.
Utilize native advertising on brand-safe experiences to reach 296 million unique users and 724 million unique searches each month on the Microsoft Search Network1.2.Engage on the platforms and websites that people use on a daily basis to accomplish their business and personal goals.advertise on bing
Connect with people where and when they’re ready to act
REACH RELEVANT AUDIENCES
Reach task-oriented individuals who are more inclined to engage with advertisements to test new offerings, have better purchasing power, and spend more money online.
BUILD SMARTER CUSTOMER JOURNEYS
Create personalized experiences using powerful audience intelligence and platform capabilities that improve campaign performance.
IMPORT CAMPAIGNS WITH EASE
Utilize platform features and strong audience information to create individualized experiences that boost campaign effectiveness.
Keep costs in check
To manage your campaigns and achieve your advertising objectives, make use of our tools. Microsoft Advertising provides you the power to achieve that, whether you’re working within a set budget or aiming to meet a cost per action or acquisition.advertise on bing
NO MINIMUM FEE
Sign up for free and start advertising with any budget.
ONLY PAY FOR CLICKS
Pay just when customers click your ad. No click, no charge.
MEASURE PERFORMANCE
Test keywords, bids and timing to make the most of your ROI.
BUDGET BY THE DAY
Set a budget or adjust your spending daily.
Get a free consultation
Whether you’re new to Microsoft Advertising or an existing customer, our experts are available to help you create a successful campaign.
About Microsoft Advertising
How does Microsoft Advertising work?
Customers search.
People enter search terms called keywords into search engines like Bing.advertise on bing
Customers see your ad.
If the keywords in your ad match a search, your ad appears next to or above search results on Bing.
Customers contact you.
You can configure your ad so people can call you, visit your website or go right to your door.advertise on bing
Who does Microsoft Advertising reach?
The Microsoft Search Network powers 37.5% of U.S. desktop searches3 and 7.2 billion monthly searches around the globe,1 plus connects you with 44 million searchers in the U.S. that Google can’t reach.3 In the U.S., the Microsoft Search Network has 117 million unique searchers.3
What is the Microsoft Search Network?
Microsoft Search Network is a part of your customers’ life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most.advertise on bing
Searchers find the Microsoft Search Network on Bing and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships — whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, or maps on thousands of leading websites.advertise on bing
How does the Microsoft Search Network differ from Microsoft Advertising?
The Microsoft Search Network consists of Bing and partner sites. It’s where your business can reach a large and unique audience made up of millions of people who search every day. Use the advertising platform Microsoft Advertising to connect with these valuable potential customers.
Where does my ad appear?
Your advertisements may show up above or to the right of search results from MSN, Yahoo, and Bing. Additionally, you have the option to tailor your adverts to particular demographic groups, times of day, or geographic areas.advertise on bing
What determines my ad position?
Microsoft Advertising is a pay-per-click (PPC) advertising system. You bid based on how much you are willing to pay per each click on your ad. Because webpages have a limited number of places to show ads, we auction those spaces.advertise on bing.
You are bidding against other advertisers to get your ads into the space you want. So if you bid on the keyword “shoe”, you will have to beat the bids of the other advertisers who are also bidding on “shoe.” You determine how much you are willing to bid. Your ad position is based on several things, including:
1. How closely your ad and website fit with the terms that are searched (relevance).
2. How your bid compares to other bids in the Microsoft Advertising auction.
3. How strongly your ad has performed in the past and how often it has been clicked (click-through rate).
The stronger you are in these areas, the better your chances of winning the top ad position.
Is Microsoft Advertising right for me?
Is Microsoft Advertising right for my business?
All types of businesses find value and success with Microsoft Advertising. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Microsoft Advertising has solutions for you.
I already appear in search results for free. Why should I pay for advertising?
Your current customers may search for your business by name, making it easy to find you in search results. But customers you’ve yet to reach are more likely searching for general terms that wouldn’t necessarily bring up your business in search results. Advertising next to relevant Bing search results puts your business front and center with interested customers you otherwise might not reach.
What is the difference between SEO and SEM? Which one is right for me?
Search engine optimization (SEO) is adjusting your website to improve your natural ranking in search results. You cannot pay to improve your website ranking on Bing or Yahoo, thus we often refer to these results as unpaid or “organic” search results.
Clicks from SEO are free. But SEO also requires technical expertise and involves some factors over which you have only limited control.
Search engine marketing (SEM) is paid advertising that appears next to or above unpaid (or “organic”) search results. These paid ads are purchased through Microsoft Advertising.
You pay for SEM clicks. But SEM gives you more control over when your website appears on results pages and you decide how much you want to pay. And you can measure which ads are working and quickly improve your results.
You don’t have to choose between SEO and SEM. You can do both!
If my time is limited, should I still try Microsoft Advertising?
Yes! Call a Microsoft Advertising specialist at 877-635-3561* and we’ll set up your first campaign for you for free. We’ll give you tips on getting the most out of your ads and set you up for success. We’re here to help.
How to use Microsoft Advertising
How can I use Microsoft Advertising to drive more people to my website?
Here are some tips to get better results:
◦ Review your budget and bid strategy. If your ads keep pausing, your budget limit may be set too low. Competitive bids help your ad stay in a strong position to catch eyes and get more clicks to your website.
◦ Expand your targeting, both for location and for devices (computer, mobile and tablet).
◦ Make sure your ads and website are relevant to the keywords you bid on. Would someone searching your terms expect to see an ad for your business?
How can I keep my costs down?
While your first instinct may be to lower your budget, first try lowering your maximum bids. Yes, this could mean fewer customers visit your site. But if you increase your quality score and build ads with a strong performance history, you may be able to win a good ad position with a lower bid. That would lower your cost per click and help stretch your budget.
How do I know if Microsoft Advertising is working?
View a wide range of performance trends in your account to quickly see key stats: ad clicks, the number of times your ad appeared (impressions), spend, average cost per click, click-through rate, average ad position, cost per acquisition and conversions. You can also run performance reports to get insights into how well your campaigns are doing.
Can I run more than one ad?
Yes! In fact, we encourage it. Only one ad will show at a time but running multiple ads lets you test different approaches to see what’s working best with your target customers. Frequently, businesses try out different ads for specific products or pages.
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